U2id

At U2id, we whole heartedly agree with Pablo Picasso when he said,
“ Everything you can imagine is real. ”

A strong design team paired with market knowledge gathered from the Test Rite network allows U2id to create products that are in touch with fast changing market trends. Since its launch in 2000, U2id has continued to recruit an elite design force with portfolios in retail, exhibition, and industrial design fields. This collection of portfolios offers the Test Rite Group a design team that is balanced with professional market sensitivity and production process know-how that is an asset to any project.

With a portfolio of competencies including strategic planning, concept development, industrial design and mechanical engineer- ing, the Test Rite Group can leverage U2id
to bring buyers and suppliers together into relationships that produce repeat orders.

The U2id design team is integrated into the process of sourcing in a way that they work on a one to one basis with clients.

U2id provides clients with the design and tools to realize success. Customers can view sophisticated 3D computer-generated images to fine tune designs. In addition,
our designs can be turned into resin-based physical models within 4 to 5 hours, allowing clients to see and feel the product in process.

Case Study: Translating design into dollars

In the US, most barbeques are shaped the same. Test Rite broke the mold of conven- tional thinking and designed a range of uniquely shaped barbeques: one shaped
like an igloo, another like a peanut. The result? The entire assortment sold out in record time at one of the US's Top 3 retailers.

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