Only the brands
that deliver deep customer experiences win customers
over time.
CoValue is a brand consultancy that
started in 2003, and joined the Test
Rite Group in 2005. Our mission
is to help corporations define their
competitive positioning strategies,
and the processes to fulfill their
core values that they promise their
internal and external customers.
CoValue provides three distinct services: brand strategy
development, organizational change management, and integrated
communications.
1.Brand strategy
development
CoValue provides a service which focuses on enhancing brand
value. Key to this development is helping corporations to
identify the brand's core value. CoValue will assist in finding
out the needs and expectations of clients, analyze the competitor
dynamics, and then translate this into a brand positioning
strategy. The brand strategies then can be delivered through
brand identity systems, communications, and all kinds of
operation within corporation.
2.Organizational
change management
Corporations are constantly facing the challenge of evolving
to meet future changes. They need a precise planning process
and strategy. They also need common consensus from all of
the team's of decision-makers. CoValue can facilitate this
entire process and lead decision-makers to build unified
corporate strategies.
3.Integrated marketing
communications
CoValue helps corporations reach their communication and
marketing goals effectively and accurately by using the best
available marketing tools. CoValue provides: consumer behavior
research, consultants for marketing strategy, integrated
communications strategy and application of communications
tools, such as customer relationship management (CRM) programs. |
